PRIVACY POLICY

Hotel Sales Toolkit

Last updated: 23 October 2026

At Hotel Sales Toolkit, your privacy matters. This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, purchase our products, join our mailing list or enquire about our services.

We are committed to handling your personal information responsibly and in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Hotel Sales Toolkit is operated by Kirsty Easton, a sole trader based in the United Kingdom.

Website: www.hotelsalestoolkit.co.uk
Email: info@hotelsalestoolkit.co.uk

For the purposes of data protection law, Kirsty Easton, trading as Hotel Sales Toolkit, is the data controller for personal information collected through this business.

2. Information We Collect

We may collect the following information:

  • Your name, email address and contact details when you complete our Contact form.

  • Information you provide when enquiring about or booking a Sales Health Check or other services.

  • Your name, email address and relevant purchase information when you buy our digital products.

  • Your email address and subscription preferences when you join our mailing list or download a free resource.

  • Technical information about how visitors use our website, where collected through cookies or website analytics.

We only collect information that is relevant to providing our products, services and communications.

3. How We Use Your Information

We use personal information to:

  • Respond to enquiries and provide customer support.

  • Process purchases and deliver digital products.

  • Arrange and deliver Sales Health Checks and other services.

  • Send information, resources and marketing emails where you have consented to receive them.

  • Maintain business and financial records.

  • Understand website performance and improve our products and services.

  • Comply with applicable legal obligations.

4. Our Legal Basis for Processing

Under UK data protection law, we rely on the following lawful bases where applicable:

Contract: To fulfil purchases, deliver services and take steps requested before entering into an agreement.

Consent: To send marketing emails where you have opted in, and for non-essential cookies where consent is required.

Legitimate interests: To respond to business enquiries, provide customer support and improve our services, where those interests are not overridden by your rights.

Legal obligation: To maintain records or disclose information where required by law.

5. Email Marketing

If you subscribe to our mailing list, we may send you practical hotel sales advice, useful resources, product news and occasional promotional emails.

We use MailerLite to manage our mailing list and email communications.

You can unsubscribe at any time using the unsubscribe link included in our marketing emails or by contacting us directly.

Submitting an enquiry or purchasing a product does not automatically mean you have agreed to receive marketing emails.

6. Payments and Digital Products

Our digital products are sold through Payhip, which facilitates purchases, payments and digital product delivery.

Payments may be processed through third-party payment providers, including Stripe.

We do not directly store your full payment card details.

These providers process relevant information in accordance with their own privacy policies.

7. Third-Party Services

We use third-party services to operate our business, which may include:

  • Squarespace: Website hosting and contact forms.

  • Payhip: Digital product sales and delivery.

  • Stripe: Payment processing.

  • MailerLite: Mailing list management and email marketing.

  • Microsoft 365: Business email, communications and online meetings.

These providers may process personal information on our behalf or act as independent data controllers, depending on the service provided.

Where personal information is transferred outside the United Kingdom, we take appropriate steps to ensure that applicable data protection requirements are met.

8. Cookies and Website Analytics

Our website may use cookies and similar technologies to support essential website functions, understand visitor activity and improve the browsing experience.

Where required, we will ask for your consent before using non-essential cookies.

You can manage cookies through the options provided on our website, where available, or through your browser settings.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

  • Enquiry information is retained while needed to respond and manage relevant business correspondence.

  • Purchase and financial records are retained for applicable accounting, tax and legal requirements.

  • Marketing